SUNDAY PANCAKES
Retail Program Concept
Concept-to-assortment development including trend direction, artwork system, product design, and merchandising strategy
Slow Mornings. Sweet Moments.
Sunday Pancakes was a white space opportunity developed to celebrates the comfort and connection of weekend mornings at home. Inspired by family rituals and nostalgic breakfast moments, this novelty kitchen assortment translates warmth and playfulness into everyday essentials. Bold color, charming food icons and retro-leaning artwork come together across mugs, towels and novelty kitchen accessories—creating a cohesive, novelty giftable collection designed to spark joy, conversation and togetherness.
Market Research
Research highlighted the continued rise of at-home rituals, comfort food culture and family-centered experiences. Weekend breakfasts emerged as an opportunity to build a product story rooted in connection and the joy of making and sharing breakfast together.
Trend Direction
Inspired by the comfort and connection of slow weekend mornings, the direction celebrates nostalgic breakfast rituals and the joy of gathering around simple, shared experiences.
Artwork Development
The visual language brings warmth and playfulness to life through bold color, retro-inspired graphics and charming food icons. Playful typography and layered textures create a cohesive aesthetic inspired by classic breakfast culture.
Product Development
The assortment translates the concept into mugs, towels and novelty kitchen accessories designed to elevate the breakfast making experience. Products balance functional essentials with playful, giftable pieces.
Product Strategy
The full program brings the concept together as a cohesive assortment that encourages gathering, cooking and sharing playful moments, while being easy to shop and quick to understand on shelf.
